Historically the market has been an integral part of the culture and history of the district where it is located. This is even more true in the Capital, where around 120 daily markets are the custodians of the inestimable heritage of history and traditions and the witnesses to the gastronomic culture and wholesomeness. Many entrepreneurs have been present with their own businesses for more than fifty years, some for even more than a century. They have handed down from generation to generation their own knowledge of the heritage and evolution, human and structural, that the area has gone through. This includes the oral tradition that gives back the image of the places that time has transformed but that haven’t lost their charm.

The tradition and the culture that one breathes through the stands of the Roman markets pass through different products and recipes on offer, all planned in a new dimension that doesn’t just view the market as a place for selling and buying food, but as a place able to offer differentiated goods and services, open to synergy with other enterprises as well as being the engine for the citizenry to discover new offers. The market isn’t just a commercial space but also a cultural and social hub, the centre of gravity of the district.

The markets that make up the network of the Mercati d’Autore are Ambassadors and protagonists of a new course that sees the rediscovery and the valuing of these places as the key: a key that allows one to keep up with the times without distorting the strengths of this market sector in the Capital: freshness, quality and wholesomeness of the products.