Neighbourhood markets are at the beating heart of Rome, the meeting places of their districts and depositories of their history.
From Giuseppe Gioachino Belli to Trilussa, from Anna Magnani to Aldo Fabrizi to Pier Paolo Pasolini, all the way up to contemporary Roman artists, everyone has passed through these places and appreciated their local character, further sealing the connection between people and market.
Famous authors as well as common people have left their mark to attest the value of markets in the culture of the city.
The neighbourhood markets that belong to the Mercati d’Autore project would like to affirm their own value
Authors of Value
The markets represent an important economic resource that has been providing employment to families for generations. This heritage needs to be defended, but most of all, it needs to be administered wisely and competently to be fruitful. This requires having the courage to make the necessary investments for this growth.
The markets are also an important resource from the point of view of relationships — those between workers and their clientele, through which rapport is established and trust is built up, throwing down the basis for a stable and long-lasting relationship
Authors of Change
The markets are a place where to get back the pleasure of meeting, the primary occasion for the exchange of ideas and the building of synergy that can start new processes in the area.
The markets of today are proper consortia that group many different small businesses together. The president of the market and the owners of the businesses that make it up are entrepreneurs, aware that their business success depends on their capacity to build a common vision — from the diversification of the goods to the long-sightedness of their investments, whose returns help all involved.
The markets have a common space to look after, whether indoors or out. Maintaining the area safely, making it welcoming and functional, giving it value and interpreting it in a new way to offer a pleasing environment to its patrons; these are all fundamental to continually attracting new people and making the market an up-to-date meeting place that moves with the times.
Authors of Sociability
Immediacy and spontaneity let people rediscover the pleasure of being together, of looking for and giving advice, exchanging opinions and jokes, all while building relationships on trust, offering a homey space of integration for everyone — from the youngest to the oldest, singles to families, Italians to foreigners.
BETWEEN THE DIFFERENT ENTERPRISES IN THE AREA
Insomuch as they are strongly rooted in the district, as well as the physical space able to accomodate them, every market is a collector of the needs that emerge in the area and a promoter of the network of relationships between the public authorities, the institutions, the health organisations, the businesses, the associations, and the committees so that their needs find resolution in various ways, including demonstrations and events to carry out in the area of the market.
Authors of culture
FROM TRADITION TO INNOVATION
The market is an integral part of the culture and history of the district it arises in. Many entrepreneurs have been present with their own business for over fifty years, some for even a century, handing down from generation to generation their own knowledge of the heritage and evolution, human and structural, that the area has gone through. Tradition and culture can also be viewed through different products and recipes on offer, all planned in a new dimension that doesn’t just view the market as a place for selling and buying food, but as a place able to offer differentiated goods and services, open to synergy with other enterprises as well as being the engine for the citizenry to discover new offers.
FROM PROXIMITY TO THE “GLOCAL.”
The cultural model of the market is founded on the proximity of people to places in their lives (home, work, recreation activities…), and it’s exactly this fact that makes it familiar. At the same time, the multiplicity of the actors that work or do business in the market with the variety of goods and services present are always introducing new factors and elements to the area that eventually become identifying factors of the market itself and open it up to the world, even becoming an international tourist destination.
Authors of wellbeing
WITH THE OFFER OF FRESH AND WHOLESOME PRODUCTS
They’re one of the main characteristics of the food that can be found in the market, which can often be bought directly from the producers. All of this follows hygiene and safety food laws, also guaranteed by the accurate daily cleaning of the area.
WITH THE REDISCOVERY OF FLAVOUR
The quality of food immediately reflects in the flavors that take on a more decisive taste and give back the pleasure of good eating.
An exemplary place for sociability, the market is a community that welcomes a lot of individuals, offering each one the necessary support and control by valuing the person in a relationship and the humour that comes from familiarity.
WITH THE REEVALUATION OF TIME
Coming to the market, moving through the different vendors, choosing the products carefully, meeting the same people with a periodical rhythm, coming face-to-face with different topics and lingering to enjoy this space and these relationships allow someone to ‘take back’ their time, the fundamental element of life, that is all to often sacrificed in daily activities and broken up in messages and virtual spaces.
WITH HEALTH AND SAFETY
All of these elements, coming together with the laws that guarantee the safety of workers and patrons, contribute to the general health of the people that frequent the market, whether habitually or occasionally, and let themselves be absorbed in a characteristic atmosphere where they play their own role, knowing the market is its most beautiful if everyone plays the part right.
Authors of sustainability
In contrast to their value, the market offers reasonable prices, meeting the needs of families as well as young people and the retired — people who have to make their monthly budget work, managing all their needs with limited economic resources.
IN THE ENVIRONMENT
The presence of fresh products in the markets — mostly coming from the area itself, and in the case of direct producers being ‘zero kilometer’ products (save from typical foreign products) — has a positive impact on the local economy and the reduction of pollution that translate to a better livability and more care for the environment.